Your Sports Pitch Is a Goldmine
Stop selling hours. Start selling experiences. Learn how to bundle media services to unlock elite corporate revenue.
This guide outlines a strategy for sports facilities to transition from low-margin pitch rentals to high-margin revenue streams by offering media-enhanced corporate experiences.
Rethinking Revenue Models: From Simple Rentals to Elite Experiences
The proposed revenue model involves a tiered system to cater to different corporate needs and budgets, allowing for baseline revenue capture and upselling to more profitable packages.
TIER 1
Basic Rental
Standard hourly rental for smaller local businesses or informal games.
TIER 2
“Pro-Day”
Includes professional referee and branded digital match-day programs.
Premium
Full Media
HD multi-camera filming, highlight reels, and live-streaming options.
Crafting Irresistible Media Services
Modern companies value content for showcasing company culture. Media offerings should help them create compelling stories for platforms like LinkedIn, internal newsletters, and recruitment websites.
High-Impact Media Add-Ons:
- “Match Day” Livestream: Private YouTube or Vimeo stream to include remote employees.
- Professional Player Portraits: Professional-style headshots for social media profiles. (Explore premium venue examples at Empower Field at Mile High).
- The “Mic’d Up” Experience: Capturing comedic and humanizing audio from team leadership.
- Drone Aerials: 4K cinematic footage to showcase event scale and energy.
Your 4-Step Plan to Launch
Inventory Your Assets
Assess Wi-Fi speed and floodlighting to ensure professional delivery.
Partner with Local Creatives
Build a roster of freelance videographers on a revenue-share model.
Target Decision Makers
Focus on HR Directors, Marketing Managers, and Internal Comms Leads.
Create a “Sizzle Reel”
Film one event at a discount to create your primary sales asset.
Legal and Technical Essentials
Offering media services necessitates attention to privacy and high-quality equipment.
Media Release Forms
Include a clear “opt-in” for media during event registration. Use visual cues like different colored wristbands for opt-outs. For industry-standard practices, see how elite organizations handle image rights management.
Choosing the Right Gear:
- Optics: A 70-200mm f/2.8 lens for tight action shots.
- Stability: Monopods for mobility; DJI RS4 gimbals for cinematic smoothness.
- Audio: Wireless lapel and shotgun mics to bypass venue echo.
