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Discovery Sports activities Occasions Goes All-in on AWS to Have interaction and Develop International Fan Base for Monitor Biking

Discovery Sports activities Occasions and AWS to construct an immersive fan-engagement providing for the brand new Union Cycliste Internationale (UCI) Monitor Champions League collection that kicks off in November 2021

AWS turns into UCI Monitor Champions League unique Cloud Infrastructure Accomplice as a part of new Discovery Sports activities Occasions collaboration 

SEATTLE—September 15, 2021—At present, Amazon Net Companies, Inc. (AWS), an Amazon.com, Inc. firm (NASDAQ: AMZN), introduced a brand new partnership with Discovery Sports activities Occasions, a portfolio of sports activities manufacturers that attain greater than 130 million viewers, to be their Official Cloud, Synthetic Intelligence, Machine Studying, and Deep Studying Supplier. AWS may also turn out to be the unique Cloud Infrastructure Accomplice of the brand new Union Cycliste Internationale (UCI) Monitor Champions League. By way of the collaboration, Discovery Sports activities Occasions and AWS will ship new fan engagement experiences across the UCI biking competitors, together with a brand new UCI Monitor Champions League app, competitors insights, and in-race statistics to assist present biking followers dive deeper into race technique and entice further followers to the game.

Discovery Sports activities Occasions is working with the UCI, the worldwide governing physique for biking, to redefine and innovate monitor biking. The brand new collection of races that may happen underneath the UCI Monitor Champions League will develop a robust year-round narrative for the game, together with between the Olympic Video games and main annual races, telling the entire story and setting the inspiration for sustained fan engagement. By benefiting from the breadth and depth of AWS capabilities, together with machine studying, analytics, media companies, containers, and database, Discovery Sports activities Occasions will set up a novel viewing and engagement expertise for followers that enhances UCI’s new, elite competitors among the many world’s finest riders.

“We all know the UCI Monitor Champions League provides an impressive alternative to higher serve biking’s international fan neighborhood and herald a brand new viewers to the game. An enormous a part of attaining that is to construct an on-screen and digital expertise that visually represents the technique and power riders require to compete and win, in addition to assist viewers perceive the second-by-second motion that determines race outcomes. AWS will assist ship the assets behind this expertise and supply followers the kind of real-time insights and engagement that may make them care extra concerning the sport and hold them engaged for the long run,” mentioned François Ribeiro, Head of Discovery Sports activities Occasions.

Discovery Sports activities Occasions and AWS will serve reside information, evaluation, and predictive stats to followers within the velodrome the place races happen, by way of reside tv and streaming, and in a brand new Monitor Biking League app. The app will present followers a related expertise, permitting for fan communities to develop across the championship, whereas serving to newcomers to the game higher perceive the motion on the monitor. Together with offering real-time information into riders’ efficiency and race statistics, Discovery Sports activities Occasions will use Amazon SageMaker (AWS’s service that helps builders and information scientists construct, practice, and deploy machine studying fashions shortly) to develop predictive insights into race and championship outcomes to drive additional pleasure round every occasion.

To reinforce race viewing experiences for audiences across the world, Discovery Sports activities Occasions will use Amazon Kinesis (AWS’s service for simply amassing, processing, and analyzing video and information streams in actual time) to ingest and course of reside, streaming information from sensors on the monitor, bikes, and riders. Then, the group will apply AWS analytics and machine studying capabilities to serve up stats equivalent to bike pace, race place, pedal cadence (i.e., revolutions per minute), rider energy output in watts, time maintaining, and racer biometrics (e.g., coronary heart fee, energy burned). Lastly, Discovery Sports activities Occasions will use AWS media companies to supply the stats to followers by way of the app and broadcast in a easy and compelling format.

“Sports activities function an excellent medium to deliver expertise like machine studying and information insights to life in a approach that sports activities followers throughout the globe can perceive and get enthusiastic about. AWS and Discovery Sports activities Occasions will assist UCI redefine and innovate monitor biking by offering followers a extra related expertise with real-time information into riders’ performances and race statistics. Think about followers having the ability to see issues like predictive insights and their favourite riders’ bike speeds, race positions, pedal cadences, and even biometrics all from a related app on their telephones. That is how AWS brings followers nearer to their favourite sports activities, and we are able to’t wait to see the thrill blossom for biking,” mentioned Kathrin Buvac, Vice President of Enterprise Improvement, Amazon Net Companies, Inc.     

For extra data on how AWS powers the world’s main sports activities organizations, go to www.aws.amazon.com/sports activities.  

About Amazon Net Companies
For over 15 years, Amazon Net Companies has been the world’s most complete and broadly adopted cloud providing. AWS has been frequently increasing its companies to help nearly any cloud workload, and it now has greater than 200 totally featured companies for compute, storage, databases, networking, analytics, machine studying and synthetic intelligence (AI), Web of Issues (IoT), cellular, safety, hybrid, digital and augmented actuality (VR and AR), media, and software growth, deployment, and administration from 81 Availability Zones (AZs) inside 25 geographic areas, with introduced plans for 21 extra Availability Zones and 7 extra AWS Areas in Australia, India, Indonesia, Israel, Spain, and Switzerland, and the United Arab Emirates. Tens of millions of consumers—together with the fastest-growing startups, largest enterprises, and main authorities companies—belief AWS to energy their infrastructure, turn out to be extra agile, and decrease prices. To study extra about AWS, go to aws.amazon.com.

About Discovery Sports activities Occasions
Discovery Sports activities Occasions is the Discovery-owned occasion administration division that oversees 55 occasions per yr throughout 5 continents. With 15 years of expertise as Eurosport Occasions, it provides a wealth of experience on two and 4 wheels with a give attention to electrical automotive racing, bike racing and monitor biking. It acts as the worldwide promoter and industrial rights-holder for six international Championships underneath long-term relationships with governing our bodies together with the Fédération Internationale de l’Car (FIA), Fédération Internationale de Motocyclisme (FIM) and Union Cycliste Internationale (UCI). On 4 wheels it promotes the WTCR – FIA World Touring Automotive Cup and PURE ETCR, the world’s first all-electric touring automotive championship that may improve to the FIA eTouring World Cup from 2022. Launching in 2023, it would additionally promote the groundbreaking FIA Electrical GT Championship, a brand new long-term platform for producers to showcase their flagship GT vehicles and progressive applied sciences. On two wheels, its 10-year alliance with FIM will see it promote Speedway occasions approach globally, together with FIM Speedway Grand Prix, beginning in 2022 along with its promotion of the FIM Endurance World Championship for motorbikes since 2015. Launching in November 2021, it would promote the UCI World Monitor League, the progressive new collection that opens a brand new chapter within the historical past of monitor biking. Discovery Sports activities Occasions delivers a full spectrum of occasion administration companies together with promotion, tv manufacturing, media rights distribution, press workplace administration, sponsorship acquisition and consumer servicing.

PR Contacts:

Discovery Sports activities

Dan Stead

E: Daniel_Stead@Discovery.com

M: +44 7557 972 084

Discovery Sports activities Occasions

Tom Foy


M: +44 7917 919 946

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